MetaLingo · Recruiting and contact
Language school marketing and CRM: leads, SMS campaigns and student win-back
Every prospect from the website, a call or a referral becomes a lead with a source; the term-start SMS campaign goes to those it fits, and a student who did not re-enroll joins the win-back queue.
The MetaLingo marketing and CRM module is the school's acquisition and retention funnel: leads with source (website, call, referral, Instagram), funnel stages to enrollment, SMS campaigns filtered by level and history, referral codes, a win-back queue of last term's students, and cost per enrollment by source.
Interactive recreation
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What is inside
- Leads with source and funnel stage to enrollment
- SMS campaigns filtered by level, history and goal
- Referral codes and referrer rewards
- Win-back queue: last term's students who did not re-enroll
- Cost per enrollment by source
- SMS opt-out with «لغو ۱۱» always active
On the phone
The sales manager sees the funnel as three cards on the phone: new leads, in follow-up, enrolled this week; campaigns are built on the desktop and approved from the phone.
84 people
Switch the audience.
Topics on this page
- language school CRM
- school marketing
- SMS campaigns
- enrollment leads
- student win-back
- referral codes
Questions we hear a lot
Who receives a campaign?
Only people who gave the school their number and have not opted out; level and history filters decide who gets a relevant message.
How is each enrollment's source known?
The website form, campaign number, referral code and front-desk note record the source; cost per enrollment comes from that.